DFW Social Media Marketing
Social Media Services by DFW Business Websites
- Business Social Media Profile Creation: Optimized for Search, Marketing and Branding.
- Business Social Media Profile Optimization: Upgrade for existing social media profiles.
- Social Media Community Management: Growth and Management of your social media engagement.
- Social Media Posting: Creating social media visibility, engagement and branding.
- Facebook Advertising: Making the most of your Facebook presence.
Best Search Ranking = SEO Website + Local SEM + Content Marketing/Branding + Social Media Marketing
You can’t win if you don’t play the game.
Why use social media for promoting my ‘brand’; my goods and services? I am just a small business.
Because if your company is not expanding business by using social media for branding, customer education and engagement, creating excitement about your products and services – you can be certain your competitors are.
Branding – Instant public recognition of your company; your logo and your products and services.
Worth $100,000’s – not available for purchase – brands must be built from the ground up.
Advantages of Social Media Marketing #1 – Branding and Name Recognition
Effective branding differentiates your products and services from your competitors. This allows your company to ‘be seen and heard’ in a field of competitors who all look the same.
Branding is your presentation and commitment to your customer. Your brand tells customers what they can expect from your products and services.
Your brand promotes:
- What your company is now.
- What your company is becoming as it grows and changes.
- How the public views your company.
For business expansion – and to present your products and services to more qualified customers – it is critical to build a strong and trusted company brand.
Strong Brands Grow Business
Social media posts targeted and optimized for brand awareness are the billboard (display) advertising of the 21st century. Targeted, optimized social media posts build name recognition and help any size business build a recognizable brand identity.
Stand Out in a Sea of Competitors
Social media provides a vehicle to ‘tell your brand story’ – and stand out in a field of competitors.
This is the basis of marketing strategy: Promoting brand (your company) Points of Difference.
Point of difference refers to the factors of goods or services that establish differentiation. Differentiation is the way in which the goods or services of a company differ from its competitors. Wikipedia, Point of Difference
Social Media Marketing Facts
⦁ According to Statista, 97% of the global share of companies use social media marketing.
⦁ Create relevant social media accounts and profiles (varies by industry).
⦁ All social media profiles need to be optimized for Marketing, Branding and Search.
⦁ Routinely create and post engaging content. Ideally, content originates on your website.
⦁ Social Media Marketing is like fishing: nothing is guaranteed. But if you know the best spots to fish, and you have the right fishing gear – you will catch the targeted fish.
⦁ With Social Media Marketing, even if you don’t ‘catch’ the target market the first time – user sharing of your link months later will still reach the targeted market.
⦁ Social Media Marketing is the ‘gift that keeps on giving’: the more your web links are shared, the more traffic is driven to your site and social media – the higher your search ranking; which drives more users to your site.
⦁ Social Media Marketing fueled by Content Marketing is critical to higher website Search Ranking.
⦁ Social Media Marketing should ultimately drive users back to the website.
⦁ The more users click to the website – the higher the website Search Ranking.
⦁ Video Marketing is an important part of social media marketing; both for users and Search Ranking.
⦁ Every business needs a YouTube channel; which should be linked to and embedded in the website.