SEO Search Engine Optimization Dallas-Fort Worth
We Specialize in Organic SEO: Page 1 or Highest Search Ranking Without Paid Ads
SEO is an essential part of Digital Marketing for every business. Organic SEO means using SEO Best Practices to create a website and Internet Presence that is easily found by Search Engines – without the use of pay per click ads (PPC ads).
In 2018, Dallas-Fort Worth SEO consists of multiple layers of elements and ‘moving parts’ – much more than simply adding keywords to your website. Each page and post in your website needs to be high quality, well-written and provide unique and valuable info to site users. Links, both onsite and off-site, are still important. There are several Google-recommended ways to build permanent back links that grow stronger, organically, over time.
All our website design project sites are registered with Google and Bing.
But that is just the beginning …
a. Website Design – Onsite SEO (including links), page structure and text content
b. Local Search Marketing – Build Search Ranking Authority NOW; new websites or un-promoted existing websites
c. Social Media Marketing with Business Pages, linked to website
d. Content Marketing – Branding, Build Organic Search Ranking, Keyword and Key Concept Targeting, Engaging Clients/Customers
Effective SEO = SEO Website Design + Local Search Marketing + Content Marketing/Branding + Social Media Marketing
Existing Website? Need an SEO Upgrade? Website Onsite SEO Upgrades from DFW Business Websites are a complex process of examining your website and its coding to make certain that all possible steps have been taken to get your site found first in a Search. And then, we implement all needed elements to get your site ranking high in Search.
Why Organic SEO? Because Pay Per Click Ads Are Not as Effective
- Display ad viewability rates did not budge between 2013 and 2014. (Source: comScore)
- The average clickthrough rate of display ads across all formats and placements is 0.06% (Source: Display Benchmarks Tool)
- Ad blocking grew by 41% globally in the last 12 months. (Source: PageFair)
- There are now 198 million active ad block users around the world. (Source: PageFair)
- A 2013 study revealed that 28% of respondents admitted to hiding their activities from advertisers — second only to criminals. (Source: Pew Research Center)
- A study revealed that only 2.8% of participants thought that ads on website were relevant. (Source: Infolinks and bannerblindness.org)
- A January 2014 study found that 18- to 34-year-olds were far more likely to ignore online ads, such as banners and those on social media and search engines, than they were traditional TV, radio and newspaper ads. (Source: eMarketer)
- About 50% of clicks on mobile ads are accidental. (Source: GoldSpot Media)
- 54% of users don’t click banner ads because they don’t trust them. (Source: BannerSnack)
- 33% of internet users find display ads completely intolerable (Source: Adobe)
SEO in 2018: Google Hummingbird Algorithm in Full Effect
What does this mean to website owners? Websites are crawled more often and indexed faster – using Semantic Search. Content Marketing is now very effective as a marketing, branding and SEO Search Ranking strategy.
Google switched to their Hummingbird Search Algorithm in 2013. For an overview of what that means for your business – view our short presentation, Google SEO 2013 – Hummingbird and Beyond.
Google Search is now Semantic Search. In 2018 – Search Involves Much More Than Just Keywords
Semantic search seeks to improve search accuracy by understanding the searcher’s intent and the contextual meaning of terms as they appear in the searchable dataspace, whether on the Web or within a closed system, to generate more relevant results.
Semantic Search – Wikipedia
Google’s Hummingbird Semantic Search, powered by AI (artificial intelligence) now understands concepts.
⇒ Google Search Now Understands Concepts? What does this mean for your and your business?
- In 2018, SEO consists of many more elements and ‘moving parts’ than simply adding keywords to your website.
- Each page and post in your website needs to be high quality, well-written and provide unique and valuable info to site users.
- Links, both onsite and off-site, are still important.
- There are several Google-recommended ways to build permanent backlinks that grow stronger, organically, over time.
a. Website page structure and onsite linking
b. Local Search Marketing
c. Social Media Business Pages, linked to website
d. Content Marketing
Power of Organic Search Optimization: Actually Grows Stronger Over Time
Organic Search involves structuring your website and website content in ways that promote Search Visibility and increase Search Ranking. In this way, Search Ranking grows naturally – Organically – over time.
There are some good reasons for choosing to use Google AdWords. However with strong organic SEO – you will pay less when AdWords are used. Strong organic Search Ranking draws more viewers to your website without paying for every click to your site.
With the Panda and Penguin updates to the Google Search Algorithm in 2011-2012, Google totally re-organized the way sites are indexed and ranked in SERPs (Search Engine Results Pages). Many common SEO tactics from 2010 will get you banned from Google Search altogether in 2014.
Then in September 2013, Google took major steps to totally reorganize the Google Search algorithm. With the introduction of the Google Hummingbird update (Sept 26, 2013) – the Google Search Experience was changed forever.
Hummingbird in 2018 indexes sites and new content faster; and is improving mobile search and voice search results.
A side effect to note: sites using questionable or Black Hat SEO are found faster and penalized immediately by Google. Don’t be ‘that business’!
At DFW Business Websites, we use only Best Practices and White Hat SEO.
Google now concentrates on whole Search Queries rather than only individual keywords. This means it is helpful for pages to include more long-tail keywords. Long-tail keywords (or search phrases) have always been considered beneficial because they have a high conversion rate from targeted visitors.
Website content in 2018 has to demonstrate an understanding of what users are interested in – and what they would like to learn. Content now goes far beyond just the keyword.
Search phrases and their related content, added to optimized pages or posts during the natural process of writing high quality content, can generate traffic for websites immediately – and in the future, as organic SEO grows.
Google Now Factors Social Shares and Social Interactions into Search Results
In 2018 all businesses, small or large, need Business Social Media.
Business social media profiles need to be SEO optimized and designed for marketing and branding. Regular posts should be made to all social media.
Social Media Marketing Services by DFW Business Websites
- Business Social Media Profile Creation: Optimized for Search, Marketing and Branding.
- Business Social Media Profile Optimization: For existing social media profiles.
- Social Media Community Management – Growth and Management of your social media profiles.
- Social Media Posting – Creating social media visibility, engagement and branding.
- Facebook Advertising – Making the most of your Facebook presence.
- For more info, view our page, DFW Social Media Marketing
Social Media Marketing Facts
⦁ According to Statista, 97% of the global share of companies use social media marketing.
⦁ Create relevant social media accounts and profiles (varies by industry).
⦁ All social media profiles need to be optimized for Marketing, Branding and Search.
⦁ Routinely create and post engaging content. Ideally, content originates on your website.
⦁ Social Media Marketing is like fishing: nothing is guaranteed. But if you know the best spots to fish, and you have the right fishing gear – you will catch the targeted fish.
⦁ With Social Media Marketing, even if you don’t ‘catch’ the target market the first time – user sharing of your link months later could still reach the targeted market.
⦁ Social Media Marketing is the ‘gift that keeps on giving’: the more your web links are shared, the more traffic is driven to your site and social media – the higher your search ranking; which drives more users to your site.
⦁ Social Media Marketing fueled by Content Marketing is critical to higher website Search Ranking.
⦁ Social Media Marketing should ultimately drive users back to the website.
⦁ The more users click to the website – the higher the website Search Ranking.
⦁ Video Marketing is an important part of social media marketing; both for users and Search Ranking.
⦁ Every business needs a YouTube channel; which should be linked to and embedded in the website.
Contact DFW Business Websites for Social Media Marketing Setup and Services
Includes custom profiles with graphics; content optimized for marketing and SEO.
Content Marketing for Business
Effective content marketing means producing unique, engaging, well-written and interesting content on a regular basis; and posting on your website. Then, the content is shared on business social media profiles so that others can see, enjoy, link to, like it, share it, and discuss your content.
Content marketing means high quality content is needed on all pages of your website. Business owners need to regularly create and share new, high quality content. This creates trust, authority and branding with readers, users, and search engines. All of these factors contribute to better Search performance for the content being shared.
By creating, posting and sharing more optimized content – your potential customers have multiple ways to find and connect with your products and services.
With Content Marketing – any size business can be found for key products and services!
Organic SEO: Search Ranking that Grows Stronger Over Time
Content Marketing is Organic SEO at its finest. The links created for your unique and customized Posts are distributed to your social media profiles. These links are shared and re-shared – even months or years after their original posting.
Unlike pay per click ads, over time Content Marketing links actually grow stronger and have a greater impact on Searches.
We recommend creating new fully optimized marketing posts on a regular basis; all our custom designed websites include full Blog capabilities.